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UX Writer and Content Designer

Hello, there!

I'm Shuli, a content designer living and working in the San Francisco Bay Area. I design clear and welcoming UX writing.

Some areas are works in progress. You can take a look around while I make updates.

If you'd like to get in touch, reach out to me on LinkedIn.

Recent projects

VistaPrint

Quick Studio

QuickStudio is a new, simple tool for VistaPrint customers.

For this project, I leveraged customer data and visual hierarchy to improve conversion.

Airbnb

Guest travel insurance

A lot can happen between booking a trip and returning home. Guest Travel Insurance gives Guests the confidence to book and the peace of mind in the uncertain world of travel.

I partnered with the legal and design teams to create beautiful, low risk legal copy.

Intuit

(WIP) TurboTax Full Service

TurboTax Full Service connects clients with a tax expert via personalized match.

I engineered AI prompts to create dynamic profile pages for Full Service experts.

VistaPrint

Logomaker

Logomaker is an AI-assisted logo generator that helps small business owners create custom logos from hundreds of professionally designed graphics.

I wrote a light and easy wizard experience as well as the pages for personalized results.

Get in touch

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